Friday 13th March 2020
Homework
Mojo audience
- Fairly small circulation of about 68,000
- Readership of about 138,000
- Audience is more niche than those for Take a Break or Cosmopolitan that have readerships of way over 1 million.
- Demographic is 88% male
- Mean age is 42
- ABC1 profile is 49%
Niche audience: a very specific target audience, as opposed to a mass audience.
The Mojo Reader
- Passionate abd discerning
- Born in the 70's and missed out on punk but admires its confrontational spirit
- Listened to Indie music in his teenage years
- S professional with a high disposable income
- When he entered his 20's, he enjoyed listening to The Beatles, Dylan, Bowie, Pink Floyd, Led Zeppelin, Neil Young and The Rolling Stones.
- His children are interested in music - daughter interested in pop and his son interested in bands like the Arctic Monkeys
- He believes vinyl is the most authentic way of listening to music but still values CD's.
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