- Blumer and Katz researched how and why people select certain media products over others.
- They came up with 4 main uses:
Information
Relationships
Personal identity
Entertainment
Entertainment: offers distraction from the world
Identity: helps us consider who we are; what ideas and values we can identify with
Relationships: We find things we can share and discuss with others
Information: new information we want to know or take pleasure in knowing
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