14/06/18
L/O: To explain how vertical integration benefits companies; to analyse using Uses & Gratification theory.
Films with games alongside them will end up being more popular because games are more popular than films so it would make the people that play the games want to go and watch the film.
L/O: To explain how vertical integration benefits companies; to analyse using Uses & Gratification theory.
Films with games alongside them will end up being more popular because games are more popular than films so it would make the people that play the games want to go and watch the film.
- super mario bros
- frozen
- barbie
- mosh monsters
- harry potter
Profit maximised - the promotion of a film will create a receptive awareness in potential consumers the game: they have heard of it and are familiar with it.
Familiarity - the brand and plot and characters are already known; recognition of the fact we liked the films may enjoy a game based on it.
Extends the pleasure of the film - a chance to continue to 'be part of' the film that we enjoyed. Chance to play the roles we saw in the film.
The game promotes the film, the film the game - efficient use of marketing of both products and increases potential audience as fans 'crossover' between the two platforms. Think of how the theme of Bond films piggy-backs on the promotion of the film and vice-versa.
Comments
Post a Comment