horror poster common conventions:

• colour pallets normally include; black, red and white (sometimes blue and green)
• images are normally of blood, clowns, houses and ghosts.
• settings are normally haunted buildings, forests, dark streets and dark backgrounds.
• typography styles include 
• the titles use lexis from the semantic fields of
• most posters have pathetic fallacy, 
• some use pathetic fallacy such as
• props often include