1) Film producers fill a variety of roles depending on the type of producer. Either employed by a production company, or independent , producers plan and coordinate various aspects of film production, such as selecting script, coordinating writing, directing and editing,
2) a thing consisting of a number of different and distinct parts or items that are grouped together.
Thursday 26th April
L/O: to explore the intertextuality of the lego movie.
batman superman wonder woman green lantern dumbledore gondola
03/05/18
L/O: to explore the intertextuality of the lego movie.
Postmodernism
10th May
L/O: to identify the target audience using demographics and psychographics.
The movie targets a family audience.
That could be split into the following 3 groups:
Will Arnett - Batman
Chris Pratt - Emmet
Will Ferrell - President
Channing Tatum - Superman
Monday 21st May 2018
L/O: To explore the intertextuality of the lego movie
Similarities:
Location: There are 2 worlds in the lego movie and the matrix and also only one of them is real in them."The Matrix" is the simulated world and the lego world is also the simulated world.
Characters: There is a 'special' hero who can make happen whatever he wants to happen, a girl who likes the hero, and the old wise man that knows all the answers. Neo and Emmet are also the chosen heroes and don't believe it at the beginning but believe it towards the end of the film.
Themes/messages: Both of the heroes "die" at the end and they also get with the girl that has liked them through the whole movie.
Narrative: When Neo and Emmet are chosen, they don't believe that they are but as it gets towards the end of the film they start to believe in themselves.
Evaluate the advantages and disadvantages of the intertextual relationship between the matrix and the lego movie.
Advantages:
The advert was popular because it was the first thing like that to happen and people had never seen it before and that means people are going to talk about it and ask people if they have seen it.
1) what are the building blocks of success?
a common theme is that a brand will useful or entertaining content targeted at consumers that will soon be in a position to pay for the company's service/project; the actual content itself can be almost anything but it should stay within the spirit of the brands image, even if it's not strictly related.
2)What did lego do right?
the company brought in Phil Lord and Christopher Miller to create a funny and clever movie.
3)How has it laid foundations for future success?
When children grow up they will feel nostalgic about the film because when they grow up they would have watched the film.
1)How has it got heart?
it's got an emotive storyline that explores the meaning of love, partnership and humanity.
2)How is it all about 'you'?
the core theme of the movie: the difference between those who create and those who build, the difference between those who lead and who follow, and the difference between those who choose to be themselves or a part of something bigger.
3)How does it show that it knows its audience?
it shows that it knows its audience by offering 'something for everyone' with a healthy dose of slapstick for the kids, cultural savvy for the teens and something scatty yet hilarious social commentary for the adults.
2) a thing consisting of a number of different and distinct parts or items that are grouped together.
"the Earth is a specialized conglomerate of organisms"
3) Warner Bros
20th Century Fox
Paramount pictures
Universal pictures
Sony pictures entertainment
Walt Disney Pictures
4) BBFC (British Board of Classification) regulate films in the UK.
5) The 2 main companies that produced the lego movie were Warner Bros, animal logic, Warner Bros. Animation, village roadshow pictures, rat-jaa june entertainment and vertigo entertainment.
6) Steven Mnuchin
7) Chris Miller and Phil Lord
8)
9) Warner Bros20th Century Fox
Paramount pictures
Universal pictures
Sony pictures entertainment
Walt Disney Pictures
4) BBFC (British Board of Classification) regulate films in the UK.
5) The 2 main companies that produced the lego movie were Warner Bros, animal logic, Warner Bros. Animation, village roadshow pictures, rat-jaa june entertainment and vertigo entertainment.
6) Steven Mnuchin
7) Chris Miller and Phil Lord
8)
Thursday 26th April
L/O: to explore the intertextuality of the lego movie.
Emmet, an ordinary lego figurine who always follows the rules, is mistakenly identified as the Special -- an extraordinary being and the key to saving the world. He finds himself drafted into a fellowship of strangers who are on a mission to stop an evil tyrant's plans to conquer the world. Unfortunately for Emmet, he is hopelessly -- and hilariously -- unprepared for such a task, but he'll give it his all anyway.
Main message: believe in yourself
Warner bros characters:
batman superman wonder woman green lantern dumbledore gondola 03/05/18
L/O: to explore the intertextuality of the lego movie.
Postmodernism
- challenges genre conventions: might be a mixture of many genres; challenge typical character roles etc.
- Pastiche: imitates other texts, humorous take on society/culture
- Hyper-reality: makes the audience aware that they are watching a movie
The Lego Movie is a postmodernism film as it contains pastiche where they have overpriced coffee mick-taking starbucks. It also imitates 'The Matrix."
10th May
L/O: to identify the target audience using demographics and psychographics.
The movie targets a family audience.
That could be split into the following 3 groups:
- young kids who play with lego
this may appeal to them because they like playing with lego
- parents who played it when they were young too
the storyline of the matrix and references to Harry Potter
- young adult cinema-goers
Will Arnett - Batman
Chris Pratt - Emmet
Will Ferrell - President
Channing Tatum - Superman
Monday 21st May 2018
L/O: To explore the intertextuality of the lego movie
Similarities:
Location: There are 2 worlds in the lego movie and the matrix and also only one of them is real in them."The Matrix" is the simulated world and the lego world is also the simulated world.
Characters: There is a 'special' hero who can make happen whatever he wants to happen, a girl who likes the hero, and the old wise man that knows all the answers. Neo and Emmet are also the chosen heroes and don't believe it at the beginning but believe it towards the end of the film.
Themes/messages: Both of the heroes "die" at the end and they also get with the girl that has liked them through the whole movie.
Narrative: When Neo and Emmet are chosen, they don't believe that they are but as it gets towards the end of the film they start to believe in themselves.
Evaluate the advantages and disadvantages of the intertextual relationship between the matrix and the lego movie.
Advantages:
- People that used to use lego will understand the storyline as the matrix is 20 years old
- young adults may be able to understand the messages
- younger children are more likely to understand the cartoon story line
- Younger people don't understand the storyline
- adults might not understand the references
I think overall it is an advantage because there are more advantages than disadvantages and it would mainly be older people that would understand the references between the matrix and the lego movie and the younger people wouldn't need to know.
Thursday 24th May 2018
L/O: To explore marketing and promotion of the lego movie; to link the methods to the target audience.
Thursday 24th May 2018
L/O: To explore marketing and promotion of the lego movie; to link the methods to the target audience.
- posters
- magazines
- trailers
- newspapers
- adverts
- social media
- press release
- blog
- leaflets
- branded partnerships
- online presence
- merchandise
Synergy
- 17 lego work sets
- 16 collectable mini figures
- the lego movie video game
- range of school supplies
- sticker and activity books
The Lego Movie used to promote their movie:
- twitter, facebook (social media)
- adverts
- posters
- film premier
- movie website
- collaborated with McDonalds
The advert was popular because it was the first thing like that to happen and people had never seen it before and that means people are going to talk about it and ask people if they have seen it.
1) what are the building blocks of success?
a common theme is that a brand will useful or entertaining content targeted at consumers that will soon be in a position to pay for the company's service/project; the actual content itself can be almost anything but it should stay within the spirit of the brands image, even if it's not strictly related.
2)What did lego do right?
the company brought in Phil Lord and Christopher Miller to create a funny and clever movie.
3)How has it laid foundations for future success?
When children grow up they will feel nostalgic about the film because when they grow up they would have watched the film.
1)How has it got heart?
it's got an emotive storyline that explores the meaning of love, partnership and humanity.
2)How is it all about 'you'?
the core theme of the movie: the difference between those who create and those who build, the difference between those who lead and who follow, and the difference between those who choose to be themselves or a part of something bigger.
3)How does it show that it knows its audience?
it shows that it knows its audience by offering 'something for everyone' with a healthy dose of slapstick for the kids, cultural savvy for the teens and something scatty yet hilarious social commentary for the adults.
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