music video

Monday 22nd January 2018

L/O: To research music video terminology and choose case studies.

Music Video Terminology

Narrative - this is when the lyrics are often reflected within the story. This is one of the most common forms of music video.


castle on the hill - ed sheeran

Performance - performance based music videos shows the artist/band performing.

sick boy - chainsmokers

Performance Montage - when they are performing the whole way through but they are in different places.

bad and boujee - migos

Concept - this type of music video, rather than featuring the band performing the song, it is presented as a visual narrative. There is often no link between the visuals and the lyrics. The video can also directly relate to the story of a concept album.



Narrative: illustration - this is the simplest and easiest concept to base a music video around as it's just a literal meaning to the songs lyrics in visual form, and where the video matches the lyrics of the song.

congratulations - post malone , quavo.

Narrative: amplification - the conventions demonstrated by the music video creative director. They may both use performance and narrative, connotations of the meanings.




Narrative: disjuncture - intentionally ignores the content of the song and the genre of the music and tries to create a whole new set of meanings. These music videos don't tend to make a lot of sense and can often use abstract imagery. The video has a similar meaning to the lyrics but it is shown in a different way.
photograph - ed sheer an

Monday 5th February 2018


Music Video Research


Name of artist - Post Malone

Name of song - Congratulations

Genre - hip hop/rap

Date song was released - 2016

What the song is about - The song is about celebrating how far he has come ever since his interest with music since he was a teenager.

Type of music video - performance montage.

Describe what happens in the video - Everyone is celebrating and confetti everywhere

Who is featured in the video - Murda Beatz, Metro Boomin, Frank Dukes and some members of the Migos crew.



Click here for the music video

Click here for the lyrics


Monday 26th Feb

Name of song and artist: Chasing Cars by snow patrol.

Music video: http://vevo.ly/V4oPxL

What one is about: getting to know someone, hoping they feel the same way about you but feeling like you could live in those moments forever.

What you will do: go to different locations of the school and take different angles while shooting the video and then mimic what the man does in the video.

Location: parts of the school.

Props: none



















































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